Sydney, Australia (1 July, 2024)– Teremana®, the premium, small-batch tequila founded by Dwayne “The Rock” Johnson, is making its hotly anticipated debut in Australia this July, inviting tequila lovers to “Share The Mana” in one of the spirit’s fastest-growing markets.
All three expressions of Teremana® Tequila – Blanco (RRP $92 AUD), Reposado (RRP $97 AUD), and Añejo (RRP $106 AUD) at 700ML ABV 40% – will be available to purchase in Australia’s leading bars and retail stores, including Dan Murphy’s, BWS, Liquorland, First Choice Liquor, Vintage Cellars and in all good, independent retailers starting from 1 July 2024.
In March 2020, Teremana® Tequila disrupted the tequila category with its record-breaking launch and subsequent growth. Three years after its debut, in 2023, Teremana® became the fastest premium spirits brand to sell 1 million 9-litre cases within a 12-month period in the US.
Recognized as a responsibly crafted tequila of exceptional quality, Teremana® has since won over 17 leading spirits awards, including gold medals at the San Francisco World Spirits Competition and gold in The Spirits Business Tequila & Mezcal Masters.
Founder Dwayne “The Rock” Johnson attributes the brand’s success to its exceptional taste, handcrafted small-batch process, accessible price point and embodiment of the spirit of Mana.
“When I created Teremana®, I was determined to create a tequila that is absolutely delicious, high quality and accessible to all, and I’m proud to say we achieved that,” says Founder Dwayne “The Rock” Johnson. “I’m incredibly humbled by the demand for Teremana® at the global level and thrilled to deliver Teremana® to consumers around the world. Mana is at the heart of everything we do at Teremana®, and this has fueled our purpose of sharing good energy, bringing people together, and doing things the right way. To now be able to Share The Mana with Australia is a privilege – cheers, my friends.”
“Launching Teremana in Australia is a new chapter for us in creating this legacy brand I envisioned,” he adds. “Australia is a special place for me, and I can’t wait to share the Mana over many Teremana toasts with the people of Australia in the years to come.”
For the launch of Teremana® Tequila in Australia, the brand will “Share The Mana” with a wide-range of on and off-premise activities – from retail promotions and launch events, to venue partnerships and collaborations with local experts and tastemakers – to showcase the broad appeal and range of use cases for Teremana® Tequila to bring people together.
Teremana® Tequila is made at its own distillery, Destilería TeremanaDe Agave under the unique NOM, 1613 in the small town of Jesús María situated in the highlands of Jalisco. Crafted in partnership with the Lopez family, who are third-generation agave growers and second-generation tequila makers, Teremana® is made using 100% mature Blue Weber Agave, roasted in small, traditional brick ovens for over 72 hours and distilled in handmade copper pot stills.
